Want a role where you’re not just leading a team - but building strategy, driving growth, and shaping the future of an industry? This is it.

Cincinnati Incorporated is seeking a dynamic, results-driven Director of New Machine Sales to lead our North American sales organization. This role is responsible for driving revenue growth, expanding market share, and developing a high-performing sales team focused on capital equipment solutions in the metal fabrication industry.

If you thrive in a fast-paced environment, understand complex sales cycles, and are passionate about building systems that deliver results, this role puts you at the center of it all.

We proudly support veterans and military families and strongly encourage U.S. military veterans to apply. The skills developed through military service - such as discipline, technical aptitude, problem-solving under pressure, and accountability - translate exceptionally well into this role and are highly valued at our organization.

About Cincinnati Incorporated 

Cincinnati Incorporated (CI) has been manufacturing machinery since the late 1890s. We take pride in a hard day’s work and delivering quality - both in our products and our people. Our employees have built CI’s reputation through integrity, focus, and innovation. We offer a competitive and comprehensive benefits package to support your success.

Position Summary

The Director of New Machine Sales leads the sales team, including sales leaders, to drive revenue growth and market share for metal fabrication equipment across North America. This role is responsible for developing and executing strategic sales initiatives, building strong customer relationships, and aligning cross-functional teams to achieve business objectives.

Key Responsibilities 

• Sales Strategy: Develop and execute a North American sales strategy to achieve CI New Machine revenue goals, focusing on key verticals such as sheet metal fabrication, automotive, and aerospace.
• Team Leadership: Lead, coach, and develop a high-performing sales managers, including sales leaders, individual contributors, and Key Account Managers.
• Establish and Manage KPI’s – Establish and manage KPI’s to drive our sales organization. These include funnel size, close rates, sales productivity, and velocity.
• Business Development: Identify and cultivate new business opportunities in the metal fabrication and adjacent markets.
• Customer Relationships: Build and maintain long-term relationships with strategic customers and internal stakeholders.
• Cross-Departmental Collaboration: Work with Engineering, Product Development, and Marketing to align machine tool offerings with customer needs and industry trends.
• Sales Cycle Management: Oversee sales teams managing complex capital equipment sales cycles, from lead generation through proposal, negotiation, and post-sale support.
• Pricing and Contracts: Collaborate on pricing strategies, margin targets, and contract terms to align with company objectives.
• Market Analysis: Analyze market dynamics, customer data, and competitor activity to guide strategy and decision-making.
• Industry Representation: Represent the company at trade shows, technical conferences, and industry associations relevant to machine tool manufacturing.
• Continuous Improvement: Drive continuous improvement initiatives to enhance sales processes and team performance.
• Order and Customer Coordination: Manage order entry teams ensuring production forecasts are created and met.

Required Qualifications 

• 7+ years of experience in capital equipment sales and sales leadership
• Strong background in metal fabrication, manufacturing, or industrial equipment
• Proven ability to lead and develop high-performing sales teams
• Experience managing long, complex sales cycles
• Strong analytical and KPI-driven decision-making skills
• Excellent communication, negotiation, and leadership skills
• Bachelor’s degree in business, marketing, engineering, or related field
• Experience with CRM systems and sales analytics tools
• Background working cross-functionally with engineering and product teams

EEO Vets/Disabled

This role does not offer sponsorship employment benefits. Candidates must be authorized to work in the United States without current or future sponsorship.

Benefits Include:

✓ Company vehicle
✓ Paid training
✓ Paid vacations
✓ Paid holidays and personal days
✓ Medical insurance (including HSA)
✓ Dental insurance
✓ Vision insurance
✓ Accident insurance
✓ Life insurance (AD&D)
✓ Disability insurance
✓ Generous 401(k) employer match
✓ Flexible spending account
✓ Tuition reimbursement
✓ Employee assistance program
✓ Parental leave